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A new partnership bound to make waves: Alfa Romeo has announced its official sponsorship of the Luna Rossa sailing team, the driving force of international sailing, for the 38th America’s Cup. This collaboration highlights an exciting new challenge as the two Italian organizations join forces to compete for excellence.
Both Alfa Romeo and the Luna Rossa sailing team share a vision for pushing past limits and overcoming competition. This partnership is a testament of the commitment to technological innovation with both organizations contributing in the development of high tech solutions.
The America's Cup, the world's most prestigious sailing competition, will be held in Italy for the first time ever. The historic tournament will take place in the Bay of Naples. As official sponsor and competing team, both organizations must depend on their finest engineering techniques, cutting-edge designs and shared expertise to succeed.
This notable sponsorship was revealed through an iconic video announcement, on June 10, 2025, that sparked online chatter of the powerful alliance between two Italian icons. The official announcement features the essence of Italian passion, courage and elegance. It not only spotlights the collaboration between the two but highlights their ability to blend statistics, performance management and strategy.
In celebration of the 115 years of Alfa Romeo, the Luna Rossa team will also be involved in the 43rd Mille Miglia vintage car race, piloting a classic 1956 Alfa Romeo 1900 Super Sprint.
With this joint partnership, the tides will inevitably change for future sport and brand collaborations.
Alfa Romeo has shaped some of the most innovative, sport cars in automotive history. When you are ready to explore your own partnership with the Alfa Romeo brand, shop with us at 5855 Peachtree Blvd in Atlanta or online at JimEllisAlfaRomeo.com.