View Offer Details
Alfa Romeo isn’t just a car brand—it’s a love story between Italian craftsmanship, adrenaline-pumping speed, and jaw-dropping design. And just like the cars themselves, the Alfa Romeo badge has evolved over the years while keeping its Milanese soul intact. Buckle up as we take a spin through its history!
1910: Born in Milan, Dressed to Impress
Imagine Milan in 1910—cobblestone streets, stylish locals, and a young designer, Romano Cattaneo, sketching a badge that would become legendary. He took two symbols straight from the city’s history:
- The red cross from Milan’s flag
- A Visconti serpent (yes, that’s a crowned viper chomping down on a man—intense, right?)
- A bold blue ring with the company name, ALFA (Anonima Lombarda Fabbrica Automobili), plus “MILANO” and two fancy Savoy knots.
1925: Victory Looks Good in Gold
Alfa Romeo dominated the first-ever World Championship in 1925. To celebrate, they added a golden laurel wreath to the logo—a badge of honor for their racing triumphs.
1946: A New Era, A Cleaner Look
Post-World War II, Italy said goodbye to the monarchy, and Alfa Romeo followed suit by ditching the Savoy knots. The badge got a cleaner, more streamlined look, but “MILANO” stayed to honor its roots.
1972: Goodbye Milan, Hello World!
Alfa Romeo was growing fast, expanding beyond Milan. So, “MILANO” was dropped, and the badge was tweaked to look sharper and more modern. A thinner blue ring and updated font gave it a fresh, sophisticated feel.
1982: Ready for the Digital Age
As technology advanced, so did Alfa Romeo’s branding. The 1982 redesign made the logo bolder and cleaner—easier to print, easier to recognize, and still unmistakably Alfa.
2015: Sleek, Stylish, and Seriously Cool
The latest update, introduced in 2015, keeps all the historic elements we love—the red cross, the serpent, the bold design—but adds a sleek metallic finish in silver and gunmetal tones. It’s modern, elegant, and totally Alfa Romeo.
For over 100 years, this badge has symbolized Italian excellence, motorsport passion, and breathtaking design. Want to see it up close? Swing by Jim Ellis Alfa Romeo Atlanta at 5855 Peachtree Blvd., Chamblee, and check out our latest lineup. Who knows? You might just drive home with a piece of history.